This year marks the launch of the 500,000th machine manufactured by the MANITOU Group. With its MANITOU, GEHL & MUSTANG brands and more than 400 models sold through the world, the Group celebrates the event, expression of its leadership on the rough-terrain material-handling market.
An idea which went round the world
“Why not turn round the shape of a farm tractor and add to it a lifting mast and hydraulic steering?”
The rough-terrain forklift truck was born in 1958, hybrid between the existing forklift truck and the farm tractor.
The brand name for this new truck was imagined during a family brainstorm: it will be called a MANITOU.
MANITOU is indeed the fruit of family work since the creation of the Braud-Faucheux company more than 60 years ago. Surrounded by his family, Marcel BRAUD has built MANITOU Group around his pioneering spirit, drawing his ideas in-house as well as from outside, with an all-encompassing view of the markets.
This family spirit is anchored within the Group and shared by the employees whose attachment to the brand remains the core of their commitment. The GEHL and MUSTANG brands have developed a similarly strong link with the employees, as well as the customers, since their creation.
Innovation and leadership also constitute the Group’s DNA. Essential components of the company since its origin, innovation and dealership maintain the employees’ feeling of pride and belonging to the Group and its brands. This feeling stretches out to Manitou Group’s dealers and customers.
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