OM Carrelli Elevatori at CeMAT 2008: the quality of a successful Italian company, belonging to a great international group

At the fair, OM presented five new products, focus on reliability and customer friendliness. OM Carrelli Elevatori, Italian leader within the material handling industry and part of the international Kion Group, took stage at CEMAT 2008 with many new releases that leverage and broadcast the quality of Italian products to the world. OM presented new products together with recently introduced models within a booth of approximately 600 m2. It is the result of the considerable effort of the research and development department to renew the entire range of OM vehicles over the past three years.

New products include the electric stacker with tiller CLac and the super-flexible reach truck XRS, the VNA (very narrow aisle) truck XNAac, in addition to a new version of the successful electric transpallet TLac. Moreover, the company offers a new and updated version of the horizontal order picker Xlogoac, and the recent counterbalanced diesel trucks XD 15, 25 and 40 and electric models XE 15ac and 25ac.

For this edition, its fourth consecutive, OM has combined the efforts of all its work teams to once again broadcast to the market the essential strengths that have led the company to become Italy’s leading brand, with a strong focus on international markets which account for approximately 60% of overall revenues, achieved through highly reliable products.

“CeMAT is for us an international showcase window of great importance that enables us to approach rapidly growing high value markets such as the Far and Middle East and Eastern Europe. This strategy is part of a broader, multi-brand approach of the Kion Group, based on the idea that brand differentiation and competition is the best way to further improve our product and service offerings in every market sector, segment and niche. Representing the group’s value brand has brought OM to face these new markets by presenting “Italian Manufactured” products combined with extensive know-how, fully aware that the quality of the products we sell can be attractive also in markets other than the local ones,” explains Francesco Chinaglia, sales and marketing Director of OM Carrelli Elevatori.

“During these five days many visitors from Germany, Russia and Eastern Europe had the opportunity to discover our new products. In addition to a typically warm Mediterranean welcome they also could talk to our competent staff capable of responding to all their questions, and suggesting ad hoc solutions for all their requirements”.

OM Carrelli Elevatori
www.om-mh.com