According to recent findings by Review 42, 86% of customers with great purchase experiences will likely buy from the same company again. And with online markets growing year-on-year, nailing your packaging is a vital part of your service, affording your business the opportunity to stand out from the crowd and retain customers in the long term.
Quick switches for increased loyalty
Taking your packaging to the next level and delivering a truly memorable unboxing experience doesn’t have to mean significant investment in materials or customisation. Simple adjustments to your current packaging can make a world of difference in enhancing how your customers perceive your brand while adding value to the products and services you offer.
Here are some simple packaging wins to help you on the path to increased customer retention.
Brand your cartons
It’s perhaps unsurprising that marking your packaging with logos and slogans can be an affordable way of boosting your image and ensuring your company name stays long in the memory. Indeed, branding your cartons, mailers, and containers has even greater value when sustainable materials are used and efficient packing systems are in place.
Custom cartons are an ideal choice for aligning your brand with innovative, waste-free approaches to packaging whilst flexing your design and branding muscle. Try our custom carton designer tool today to give your cardboard packaging the edge.
Looking to go beyond branded cartons? Custom printed tape is a low-cost option to boost your image and improve brand awareness quickly and easily.
Reward the customer
With innovations in tech improving connectivity and optimising order efficiency for customers, offering an easy-to-access purchase reward has never been simpler.
NFC tags and QR codes are no-fuss, effective ways to allow your customers to access rewards and claim offers through your packaging – while packing slips provide means for brands to thank their customers and offer discount codes on promotions and future sales.
Increasing the contact time between your customers and their packaging provides invaluable opportunities to market new products, promote social media channels and enhance your brand’s profile through a storytelling approach to recycling.
Make every step simple
While an elaborate approach to the unboxing experience can increase customer anticipation and show attention to detail, in a world of ever-conscious consumers, overdoing it with material volumes can alienate and frustrate.
In truth, keeping things simple can often be the best choice – particularly for low-value goods – to allow quick and easy access to goods without compromising on safety or reliability.
An often-overlooked opportunity to add value is through boosting the simplicity of your returns process, and ultra-easy-to-use returnable cartons are the ideal way to maximise efficiency and highlight your brand’s devotion to service and sustainability.
With superfast peel-and-seal strips, a crash-lock base and easy-pull tabs, the Boomerang™ returnable carton lets your customer send back those unwanted goods in a hassle-free, ultra-cost-effective manner. For more information on our range of innovative packaging solutions, visit allpack.uk.com, phone allpack on 01543 396700, or email: sales@allpack.uk.com to find out how we can identify opportunities for increased retention within your business using our expert packaging consulting services.
Comments are closed.