Leading forklift truck manufacturer Doosan Industrial Vehicle UK has completed the multi-million pound purchase of Rushlift Ltd. a leading national provider of contract hire, fleet management and servicing of materials handling and aviation support equipment.
Rushlift Ltd, which has six depots across Great Britain, will continue to operate under its own name as a wholly-owned subsidiary of Doosan Industrial Vehicle UK. The deal greatly enhances Doosan’s ability to compete for the biggest customer accounts which require a forklift manufacturer and national service network in a single partner.
Doosan retains its established route to market through its highly-responsive network of local dealers whose prompt and personal service gives it a competitive advantage. These dealers are largely non-competitive with Rushlift Ltd as they typically sell to, and provide after-sales support to, companies within a defined regional patch.
KB Park, CEO of Doosan Industrial Vehicle, Korea, said: “The size of this investment reflects our commitment to the UK market, in which we enjoy our largest market share outside Korea. It is consistent with our desire to grow our operations both organically and through strategic acquisitions.
“Our dealer route to market has been one of our strengths until now and will remain so, providing outstanding levels of support to those who buy and use our forklifts. Doosan Industrial Vehicle is part of the Doosan Corporation, whose activities including building and maintaining power plants, including nuclear power, desalination plants, heavy equipment and engine manufacture and industrial vehicles. Here in the UK Doosan Babcock build and maintain the plant infrastructure for the power, petrochemical and pharmaceutical industries.”
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