Retailer Classic Football Shirts has recorded the busiest-ever period in its 20-year history as World Cup fever drove unprecedented demand from supporters around the globe.

Across June and July, orders dispatched by the Hyde-based company rose 101 per cent compared with the same period in 2025.

Central to helping CFS handle the surge has been its five-year technology partnership with Shipster, the Manchester-based multi-carrier shipping software provider for e-commerce retailers, warehouses and distributors, specialising in custom integrations.

This year, Shipster worked with CFS to integrate a Logopak/Adpak E-commerce Auto Bagger into its e-commerce fulfilment operation, adding automated packing and label application for carrier collection. Shipster sends the relevant shipment and label data to the Logopak system, which prints and applies the shipping label as part of the automated packing process. For eligible orders, packing time was reduced from minutes to seconds.

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