Flexi Narrow Aisle Ltd has produced a series of ultra-quick ‘micro movies’ that highlight the unique features of its top selling Flexi brand of articulated forklift trucks.
With an average running time of just 20 seconds, the new films show how, thanks to their ability to navigate the narrowest aisleways with absolute precision, the iconic Flexi trucks have been bringing space-saving, high density storage solutions to life since Flexi Narrow Aisle Ltd introduced the first Flexi model back in 1990.
Flexi Narrow Aisle say that the ‘micro movies’ have been created with a social media audience in mind. Easy to watch on a range of devices, including mobile phones, the techniques used in the editing process ensure that each film’s concise content is presented in a fast-paced style that immediately engages the attention of the viewer.
Guy Whitehurst, Flexi Narrow Aisle’s Business Operations Manager, comments:
“Our new short-form films will help us to develop our online presence and generate greater engagement with our target market through selected social media platforms. I am pleased to say that from the early feedback we have received, the reaction to the films from logistics industry professionals has been overwhelmingly positive.”
All of Flexi Narrow Aisle’s new films were recorded at third-party logistics services specialist and long-standing Flexi truck user, the Bowker Group’s 165,000 sq ft Distribution Centre in Thorne, on the outskirts of Doncaster. With 31,000 pallet locations this high-quality racked storage unit enabled the Flexi’s many benefits to be shown against the backdrop of a busy storage operation.
The entire series of Flexi ‘feature films’ can be watched via YouTube, LinkedIn and other video sharing social media platforms.
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