As the retail sector responds to growing pressure to cut waste and embrace more sustainable practices, Tosca is helping brands and retailers make a meaningful shift. Its Crystal Clear reusable, ready-to-deploy displays offer a smarter, scalable alternative to single-use packaging that aligns with both circular economy goals and upcoming EU Packaging and Packaging Waste Regulation (PPWR) requirements.
Tosca’s reusable display solution meets the demand for in-store packaging that performs better by offering greater durability, improved product protection, and easier handling and in-store execution – all while eliminating unnecessary waste. At the same time, it maintains its primary purpose of enhancing product visibility, communicating key offers directly to shoppers at the point of sale (POS), encouraging impulse purchases and as a consequence improving sales. As the product’s name suggests, the solution is crystal clear in the background, ready to be covered with unique marketing messages to attract shoppers. Tosca’s solution will enable compliance with sustainability standards while helping brands differentiate their products in a crowded assortment to stand out clearly.
Single-use packaging displays have long been a staple of retail promotions, but they lack sustainability and come with operational inefficiencies and excess waste. In contrast, Tosca’s reusable, sustainable display solutions are designed as a direct alternative to single-use packaging displays, offering long-term value and boosting in-store sales. Manufactured from durable, hygienic plastic, these retail-ready solutions provide a modular platform that combines a standardised structure for operational and cost efficiency with full customisation capabilities to deliver high-impact POS promotion.
“In today’s retail landscape, with mounting pressure from regulators, retailers and consumers, sustainability has become a core business driver,” says Laurent Le Mercier, President, Tosca EMEA. “With PPWR and EPR putting reuse at the centre of the packaging conversation, the time for sustainable retail transformation on the sales floor is now. Tosca’s reusable displays can help major brands transform their POS campaigns, streamline their supply chains, eliminate packaging waste, achieve cost savings, and meet packaging regulations with confidence. It’s a smart switch with clear environmental, promotional and commercial benefits.”
The upcoming PPWR and EPR regulations make reuse a business imperative, as they not only mandate the reduction of packaging waste but also hold suppliers financially accountable for the waste generated by their packaging. Reusable displays such as Tosca’s Crystal Clear solutions are typically exempt from EPR fees, offering both compliance and cost savings.
Tosca’s Crystal Clear reusable plastic displays are available with Tosca’s pooling service solution. The units are tracked, maintained and ready for use when needed and on the shop floor in time for POS promotions, delivering efficiency along with commercial and environmental benefits. Switching to these displays can reduce CO2 emissions by up to 70% compared to single-use systems, with savings of 400-600kg of CO2 equivalent. The reusable crates and trays are designed to maximise efficiency across the supply chain: easy to stack, collapse and deploy, robust enough to support heavy products, designed to reduce in-store clutter. Made of clear plastic and highly customisable, they make the products stand out on the shop floor, providing a strong backbone for high-impact POS promotions.
Single-use packaging displays pose multiple challenges, including non-standard shapes and materials, inconsistent branding, frequent damages and storage difficulties. Tosca’s solution offers a standardised, highly customisable branded display system that performs better in-store and behind the scenes. With open sides, and modular designs, the units simplify handling, cleaning, and restocking, making them a valuable asset to store teams.
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