Author: Stacey Brown, Investigations Manager, Bakers Basco
When we first launched the Who is Basco? driver programme, our aim was simple: find out where the missing equipment was going and who were the culprits. What we discovered along the way, though, was much bigger. Every conversation at every bakery depot visit pointed to one thing: the people moving our baskets every day are the ones who can make or break the circular system.
We’ve spoken to hundreds of drivers up and down the country and one thing is consistent: when drivers understand why reuse matters, their behaviour changes overnight. You can spend thousands on GPS trackers, cameras and data dashboards (and yes, we do all of that), but nothing compares to a briefing where a driver realises, “Hang on, this basket isn’t just a piece of plastic – it’s part of a chain that feeds millions.” That’s the moment it clicks.
In 2025, we started seeing this shift. Engagement briefings were rolled out at depots across the UK. Drivers began to spot misuse themselves, reporting back through WhatsApp groups and even taking pride in their return rates. Now, heading into 2026, we’re doubling down on that human connection because the people on the ground are the ones who hold the key to closing the reuse loop.
What’s next: three big changes for 2026
1. Training on the move
So, what’s next The old “tick-the-box induction” won’t cut it anymore. This year, we’re looking at bite-sized driver updates—interactive videos, quick mobile quizzes, peer recognition for spotting good practice. The aim is to make reuse second nature, not another rule. Drivers shouldn’t just know what to do; they should want to do it because they see the value in keeping the system moving.
2. Real-time visibility becomes personal
We’re moving beyond spreadsheets and audits. In 2026, drivers will be able to see their own route data—how many baskets went out, how many came back, and how that compares to the national average. When people can see their own impact in real time, accountability turns into pride. We’ve already tested this with a few pilot sites, and the improvement in return rates speaks for itself.
3. The rise of driver-led intelligence
The next stage is all about two-way reporting. Drivers won’t just transport assets; they’ll help protect them. We’re introducing photo verification for returns, app-based tagging for unusual finds, and quick-response systems so investigations can start within hours, not days. It’s not about surveillance—it’s about empowerment.
Closing the loop together
I often get asked, “What’s the biggest challenge in asset recovery?” Honestly, it’s not theft, nor technology—it’s mindset. Every basket that goes missing isn’t just a cost; it’s a broken link in a much bigger circular chain.
By trusting our drivers, giving them visibility, and recognising their role as stewards of the system, we’re not just reducing loss—we’re strengthening the culture of reuse. The circular economy isn’t a boardroom idea anymore; it’s happening in cabs, depots, and delivery yards every single day.
So, as we head into 2026, my message is simple: let’s keep our eyes on the fleet, but our focus on the people. Technology can tell us where things go—but trust, training, and teamwork will decide whether they come back.
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