Tosca’s reusable plastic half pallet has transformed beverage distribution and merchandising in the UK – and now, this durable, shop floor-ready solution is gaining traction across Europe.
Tosca, a global leader in 100% reusable and recyclable plastic packaging and pooling solutions, is expanding the reach of its UDP half pallet, a robust asset designed for the fast-moving consumer goods (FMCG) sector.
The UDP is a durable, reusable half plastic pallet built to boost sales. Its retail-ready design enables retailers to maximise revenue per square metre, especially when shelf space is limited. Complementary to quarter pallets, it offers flexible merchandising options for varied store formats. As the only pooled plastic half pallet on the market, it delivers proven results in driving in-store performance, with the added benefits of reliability and sustainability.
Designed for operational efficiency throughout the supply chain
With a compact 800 × 600 mm footprint and a load capacity of up to 500 kg, the UDP half pallet combines strength with a lightweight, ergonomic design that simplifies handling and streamlines movement through the supply chain – ensuring faster time to market from manufacturers through distribution centres to the shop floor. Its space-saving design lowers transport and storage costs, driving greater operational efficiency. By reducing manual handling and minimising picking activity, it also helps protect workers from musculoskeletal strain and fatigue, supporting both wellbeing and ESG goals.
Built to solve real in-store challenges.
Retail-ready and easy to manoeuvre, the UDP half pallet moves seamlessly from truck to shop floor, eliminating the need for additional handling or shelving. It enables staff to merchandise stock quickly, reducing manual effort and labour costs. Designed with retailers in mind, it maximises every square metre of selling space while maintaining a clean, premium in-store appearance.
Integrated pop-up locators keep trays securely in place, reducing product damage and maintaining neat, stable displays. Hygienic, durable, and long-lasting, the UDP half pallet delivers measurable savings while improving day-to-day efficiency and presentation in-store.
Hygienic, durable, and long-lasting, the UDP half pallet delivers measurable savings across the supply chain while elevating the in-store experience for both staff and shoppers.
Boosting sales through retail promotions
Purpose-built for the sales floor, the UDP half pallet provides a versatile platform for high-impact promotions and end-of-aisle displays that capture customer attention, increase sales, and maximise revenue per square metre. By combining operational efficiency with promotional power, it helps retailers drive sales and enhance the shopper experience- even in compact or hard-to-use shop spaces. For customers, it creates a cleaner, more engaging experience with tidy, accessible displays that keep products intact and easy to purchase individually – reducing the clutter of fixed multi packs and encouraging impulse buys.
Proven revenue impact in the UK with beverage solutions
These benefits are already proven in practice. In the UK, the UDP half pallet has been widely adopted by the six largest retailers and more than 150 FMCG companies. Often paired with Tosca’s 1- and 2-litre beverage trays, it creates a complete, retail-ready solution for beverage distribution and merchandising – saving time, reducing costs, and driving significant additional sales. This success has transformed the way beverages are promoted and sold, and is now sparking strong interest across Europe, with retailers in a range of industries adopting the solution.
“The UDP half pallet is more than a logistics tool – it is a proven driver of revenue,” says Laurent Le Mercier, EMEA President, Tosca. “By moving directly from production to the shop floor without the need for unpacking or handling, it allows retailers to launch promotions faster, optimise every square metre of selling space, and generate additional sales even when shelf space is at capacity. In the UK, this approach has delivered outstanding results for beverage brands and retailers alike, and we are excited to see the same appetite growing across Europe.”
Sustainability with measurable impact
Reusable plastic packaging is becoming a cornerstone of modern retail, cutting waste and helping businesses stay ahead of new regulations such as the EU Packaging and Packaging Waste Regulation (PPWR) and Extended Producer Responsibility (EPR).
Independent consultancy analysis shows that, compared to a single-use display of 100 products, the UDP half pallet can reduce carbon emissions by 400–600 kilograms of CO2 equivalent. Even with limited reuse cycles, the environmental benefits are significant – making the UDP half pallet a powerful enabler of circular economy goals. Fully recycled, recyclable, and reusable, it delivers sustainability with measurable operational impact.
A future-proof, circular solution
By combining durability and sustainability with the flexibility to support both daily operations and high-impact promotions, Tosca’s UDP half pallet is a fit-for-purpose solution for the European retail market.
Its proven record in UK beverage solutions provides a roadmap for operational success, offering retailers and FMCG companies a reliable, future-ready packaging solution that delivers long-term value across the supply chain. The UDP half pallet is part of Tosca’s broader vision for efficient, innovative and circular solutions that create long-term, measurable value for businesses.
For further information about TOSCA, visit www.toscaltd.com.
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