Joe Browns, the fashion and lifestyle retailer, has announced that it would be investing £2m in a warehouse upgrade that is designed to support both its growth ambitions and increase pick face efficiency even further.

Its existing warehouse, that forms part of its head office building in Holbeck, Leeds, was extended in November 2020 at a cost of £1.5m. The new upgrade being announced today is because of continuing healthy sales growth and helping to future proof the logistics element of the business.

The upgrade will see the installation of a 110m conveyor system and racking that will build on Joe Browns existing pick face efficiency. It will allow deliveries into the depot to be picked directly on arrival (doubling handling replenishment capacity) and further reducing delivery times to customers and third party partners who have a direct despatch agreement with the retailer.

At the same time enhanced tracking technology included within the project cost will also further improve Joe Browns scan and pick efficiencies.

Work starts on the warehouse upgrade, which handles the retailer’s home and fashion offer, in three weeks and will be functional by Q3. The existing operation within will function throughout the works.

“As well as remarkable stand-out product, with a Joe Browns point of difference, a customer centric approach is central to our growth ambitions both directly and through third party partners,” said Darren Abbott, Finance Director, Joe Browns.

 

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