A leading Italian discount retailer has over 1,100 stores across the country, selling fresh products, own-brand groceries, and various household goods at affordable prices. The concept has been a success, with new stores opening regularly and operations extended to neighboring Slovenia. To modernize the look of its stores, the retailer recently updated its branding to more vibrant colors and refreshed the design of its storefronts. As a natural next step, it wanted to extend the new look to its food aisles to provide customers a superior shopping experience.
In the fresh produce section, the plastic stands displaying the products were a mix of colors and did not align with the image of a premium discount retailer the company wanted to portray. The technology was also outdated: the stands featured iron bars for support, making them time-consuming to assemble and cumbersome to move around.
The chain had been working with the same pooler for over 20 years, relying on it to supply it with crates and stands for its fresh produce section. However, the modernization efforts highlighted the need for a partner that could help it improve operation with products that contribute to both productivity and the brand image. Seeking to overcome these issues, the company turned to Tosca for a solution.
Tosca proposed a customized solution consisting of its innovative modular stands, provided as a pooling service, to bring the new branding in-store. The displays are designed to look like wood to deliver a modern, unified look across the chain. Tailored to the Italian discount chain’s new branding color theme, they help extend the fresh new look to every aisle.
The new stands have also helped the retailer unlock a range of other benefits. Thanks to their modular structure, they are stable without any additional support and quick to assemble and move around as required.
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