Rushlift update – One year on

In February 2015, Doosan Industrial Vehicle UK acquired Rushlift Limited, the UK’s leading independent forklift supplier and service business, ushering in a new beginning for the company.

For the first time in the UK, Doosan now has a fully integrated offer covering both high quality product and first-class service.

The acquisition was a significant milestone and it is testament to the company’s emphasis on its people that the integration process has run so smoothly. This development was in line with Doosan’s strategy to grow their own operations both organically and through the acquisition; this opportunity specifically opens the door to larger national fleet accounts, which exceeded the reach of both companies individually.

A high proportion of fleet users, want to deal directly with the manufacturer, not only to ensure the best possible price, but also to ensure they have a closer channel of communication as well as the best possible working relationship.

Many businesses also want to deal with just one company for both sales and service. Previously Rushlift weren’t a manufacturer and Doosan didn’t have a direct national service operation.

For this reason, both companies were often overlooked when pitching for large multi-site fleets, even though the product and service offerings were equal and often better as individual proposals.

This is why the merger makes for such an exciting proposition – which has really been limited to just 2 or 3 genuine options for a number of years.

However, Doosan recognises more than ever, the significant contribution and effort of its independent network of approved regional and local dealers; and are fully committed to continuing to support its prized assets tirelessly.

HOW HAS THE BUSINESS CHANGED?

One year on, Rushlift and Doosan staff are becoming accustomed with the Doosan way and existing Rushlift customers are experiencing the same levels of support to which they have become accustomed. The exciting difference is that there are now no artificial upper limit on the size of mandate we can service.

The financial investment was significant in itself, and now, with the huge $20-billion Doosan Corporation behind them, investment continues to flow, ensuring the latest technologies and systems are implemented to prove the combined Doosan and Rushlift approach is a breath of fresh air.

An additional layer of operational management has been implemented to support the crucial team of mobile service engineers.

Many companies see this team as a necessity they’d rather not have, but the Doosan and Rushlift take on this is hugely different.

“Our team of highly trained, and multi-skilled technicians are the foundation of our business, – holding the key to our future success,” explains Doosan UK’s CEO, Tim Waples.

WHAT’S NEXT?

Doosan have announced the appointment of its own direct National Account team, whose responsibility it is to target and build relationships with new businesses on a direct basis. These organizations want to do business with a company of Doosan’s similar mind-set, and who want to explore the values that the Doosan – Rushlift business can offer.

“Doosan and Rushlift will continue to grow from strength to strength, having now become a real and credible alternative in the marketplace. Customers can really benefit from partnering with a people-focused business and along with the highest quality of products and services,” concludes Waples.

Tel: 01604 825600

Email: salesadmin@doosan.com