The New Year has brought with it a brand new website for Anvil Traction that reflects the brand’s position as the UK market leader in specialist slip resistant footwear. The New site; www.anviltraction.global also utilises a newer .global suffix which is indicative of the company’s growth into global markets.

Anvil Traction prides itself on providing a premium range of slip resistant footwear that not only surpasses all relevant certified safety standards but also provides the best possible protection against slips in the workplace to a wide variety of market sectors such as logistics, catering, transportation, facilities management and leisure to name but a few.
Anvil Traction invests heavily in research and development and has recently embarked upon a University partnership to complement the work of its own in-house design and technical team. Research and testing is continuously carried out to develop sole unit compounds and tread patterns that offer the best possible slip protection. Steve Yule, sales director for Anvil Traction: “The Anvil Traction brand is going from strength to strength and the fact we are now the UK market leader in our field speaks volumes about the quality and performance of our products. It was vital the new website should reflect these qualities and at the same time provide an extremely user friendly platform for anybody wishing to learn more about our company and what we offer. We are confident we have achieved this goal.”
The new website is completely responsive, so it can be viewed just as easily on a smart phone or tablet as a PC. It’s also possible for visitors to have a real time ‘chat’ with an Anvil Traction staff member to answer any queries.



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