The power of online retailing has had a profound effect on the supply chain, transport and logistics industry. With every innovative technological development comes a new challenge for distribution and supply chain managers. The availability and increased use of computer technology, mobile phones, and tablets over the last 15 years has created both a huge opportunity and a challenge for logisticians.
![cilt_steveagg[5]](https://warehousenews.co.uk/wp-content/uploads/2014/12/cilt_steveagg5.jpg)
The consumer can now exercise total control over every step in the supply chain, from mobile tracking and price comparisons to a variety of delivery options to suit every need. The logistics profession has had to keep ahead of these developments to ensure the consumers’ needs are met. This revolution is consumer led and it is essential that businesses and organisations are not playing catch up.
With the power of social media and increased customer engagement organisations cannot afford to let their customers down. Customers are not afraid to publish details and complaints of failed deliveries or disappointing service on social media channels such as Facebook and Twitter, potentially damaging your brand and reputation.
As the UK economy improves the retailing market grows alongside it. More and more people are shopping online and it is the responsibility of the courier and a capable supply chain to ensure that the consumer receives their product how and when they want it.
An impressive 940 million parcels are delivered a year through online retailers online, and this does not include parcels sent from individual-to-individual. If you include individual deliveries then the logistics market is moving over a billion parcels a year, averaging over 3 million parcels a day, and that is today, and is expected to be even higher tomorrow.
![CILT-Logo[4]](https://warehousenews.co.uk/wp-content/uploads/2014/12/CILT-Logo4-190x89.jpg){kind=logo}
In order to ensure that the logistics industry excels and keeps up with the constant increase in demand it is more important than ever to attract the best and brightest people to work in the profession. It is CILT’s aim and responsibility to communicate and promote the opportunities in the logistics and supply chain profession to young people as they make their first career choices and we look forward to working with key industry companies and individuals in 2015 to keep logistics in the spotlight.
Phone: 01536 740100
Email: enquiry@ciltuk.org.uk
Web: www.ciltuk.org.uk
Comments are closed.