deebeeFood wholesaler estimates ROI within 12 months. Optrak Distribution Software Limited has announced that DeeBee, the independent food wholesaler, has selected Optrak’s vehicle routing software to plan more efficient routes from its Grimsby-based depot.  DeeBee will also implement Optrak Realisation, a tracking solution which is integrated with TomTom WORK for real-time control over its vehicle fleet.

Craig O’Connor, Managing Director of DeeBee commented, “We chose Optrak’s vehicle routing software after a detailed evaluation.  Optrak demonstrated expertise in the food industry and showed a real willingness to understand our business requirements and the challenges we face. The Optrak team were then able to show how the vehicle routing software could deliver potentially dramatic improvements in transport planning, fleet utilisation and efficiency.”

DeeBee supplied prospective vendors with two days of operational data to analyse and this is where Optrak began to excel.  O’Connor noted, “Optrak asked us a series of detailed questions about our operation and from this built an accurate model of how our business carries out route planning. Their analysis was precise and accurate and the proposed changes to our routing were realistic and achievable. Optrak showed that we could reduce fleet mileage by up to 15%, and that by planning more efficiently we could achieve the same amount of work using fewer shifts which ultimately saves us money. I have complete confidence that Optrak will pay for itself within twelve months.”

DeeBee will also implement Optrak Realisation, a powerful add-on to Optrak’s routing software, which incorporates real-time tracking, reporting, telematics and business intelligence, and integrates with TomTom WORK. O’Connor is confident that together with Optrak’s routing software, this will drive customer service improvements by ensuring greater control and visibility over fleet movements, and added, ”Optrak Realisation will enable DeeBee to closely monitor service levels and the system will warn if any customers are at risk of a failed delivery. We can clearly see where any delays are impacting on our delivery promise and we can take proactive action to notify the customer or reschedule deliveries if required.”

Tim Pigden, Managing Director of Optrak said, “The most complex issue in modelling DeeBee’s requirements was to ensure proper treatment of the Thermotainers that allow mixed temperature distribution in a box vehicle. Just one item of frozen food requires the use of a thermotainer which takes up a whole pallet space – but 10 items to different customers still fit in that same container. Optrak’s load packing system deals with this and allows us to make full use of the vehicle space.”

optrak-logo-light-blue-48pt-cymkOptrak Distribution Software Limited ( has been supplying award winning vehicle routing solutions for over 20 years. Optrak has a wealth of experience in creating flexible solutions to real business problems faced by companies operating transport and distribution fleets.

Deployment of Optrak typically leads to a reduction of between 5% and 15% of transport costs.  Administration is streamlined.  Mileage and fuel consumption are minimised. Transport utilisation is increased. Management information and control is increased.

Optrak Distribution Software Limited

Adam Osman

Tel: 01992 517100

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