The Crosby Group has appointed Thomas Dietvorst general manager, load monitoring, as David Ayling, the former owner of the Straightpoint (SP) company steps into a consultancy role.

L-R: Thomas Dietvorst, general manager, load monitoring and former Straightpoint owner David Ayling outside the company’s Hampshire, UK facility.

Dietvorst will take the reins at SP’s manufacturing facility and headquarters, co-located in Hampshire, UK that became Crosby’s centre of excellence for load monitoring and measurement following the January 2019 acquisition. He will report to Jason Colwell, managing director, EMEA at Crosby. Ayling, meanwhile, will transition from his temporary role as global business development director for load monitoring solutions to long-term consultant.

Dietvorst said: “There is no replacing someone who has lived the company for 20 years. I’m not trying to be the new Mr. Loadlink [Ayling’s blogging pseudonym]. The new leadership role is suited to my skillset, not David’s; we’re different, but very similar. I wouldn’t be equipped to do what he does and vice versa. Our priority is to retain SP’s ‘secret sauce’, which is based on being agile, mobile and customer orientated. We’re looking at adding even more data and processes to the operation; there’s always room for improvement.”

Dietvorst, 30, was previously strategic marketing manager at Crosby, based in Belgium, having joined the company two years ago as product manager. Suitably, there has been a constant product centricity to his career, having overseen the launch of an 85-plus tonne shackle range and many other research and development programmes. Additionally, he has led on marketing and training projects.

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