A national supply chain solutions firm based in Northampton is helping to make Britain greener by providing sustainable packaging for a multi-award-winning, natural lifestyle products customer.

Crick-based transport and logistics firm The NX Group has been providing warehousing, ecommerce and retail distribution services for KINN Living, a producer of organic and eco-friendly beauty, laundry and cleaning products, for just over a year.

Founded in 2017, and having secured a deal with Waitrose by early 2018, KINN soon afterwards chose to use The NX Group for all of its retail distribution. The two companies then agreed upon a recycled packaging option in line with KINN’s brand ethos of “clean beauty” for its customers, their homes and the environment.

The packaging is a low-cost, ready-to-use, manual paper voidfill system made from 100% recycled paper. It is easy to handle and compact, meaning it requires little storage space, which is advantageous for both the customer and the stockist.

KINN Living has won several beauty and women’s business awards between 2017 and 2019, with its products stocked by Waitrose and Harrods as well as independent outlets from Edinburgh to Cornwall. The company is a certified organic member of the Soil Association and all of its own packaging is recyclable, in addition to which KINN will be introducing refills for its vegan, plant-based products later this year.

Sophie Lavabre Barrow, Co- Founder and Head of Brand at Kinn Living, said: “We’ve found The NX Group so incredibly helpful from the very beginning; they helped make the initial stages of our arrangement with Waitrose go as smoothly as possible. We were also delighted at the firm’s willingness to cater for our packaging requirements.

“Some time ago we had a fraudulent order that the team at The NX Group managed to stop at the last minute, so I can say from experience that they definitely go above and beyond for their customers.”