Lytx (pronounced lytics) is the world’s leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Its latest innovation, the Lytx Driver Safety Programme, powered by the best-in-class Lytx DriveCam® Event Recorder, is proven to help save lives and reduce risk.

Lytx’s solutions marry the strength of telematics to the power of video, to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behaviour to change the future.

Many organisations rely on traditional telematics technology to gain insights into their drivers’ performance. Typically, telematics provides vehicle operation data like GPS and fuel data, as well as information on erratic driving events such as hard braking, sudden swerving, or collisions. But this coverage is not sufficient, as the telematics data often doesn’t tell the whole story of what’s happening on the road and inside your driver’s vehicle— or, more importantly, the reasons why.

Lytx’s customisable services and programmes span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, Lytx helps protect and connect thousands of fleets and more than one million drivers worldwide.

Compared to traditional vehicle telematics, Lytx’s video telematics technology provides a high level of data and insights that can give organisations a more complete picture of what is occurring in their fleets—including how safely their drivers are operating on the road.

The forward view of an externally-facing video lens can tell us exactly what happened and the internal view provided by an in-cab video event recorder can show us why Lytx has the technological expertise to develop these solutions, backed up by a deep understanding of driver behaviour. Del Lisk, Lytx’s chief safety liaison for the company’s more than 3,000 customers, is a Certified Transportation Professional and an active member of several motor vehicle safety groups, including the National Safety Council’s Transportation Safety Division and the American Society of Safety Engineer’s Transportation Practice Specialty.

Del has presented at countless conferences and appeared on Good Morning America, Inside Edition, Discovery Channel and other television shows. Prior to joining us at Lytx, Lisk served as company president of Smith System Driver Improvement Institute, a leader in professional driver training.

In developing the Lytx Driver Safety Programme, the Lytx team reviewed videos generated by hardbraking and cornering manoeuvres, to identify the rootcause behaviours of these manoeuvres. They also identified significant behaviour differences and calculated collision probabilities to identify behaviours that show these drivers have a higher likelihood of future collisions.

Understanding the data and risky behaviours that video reveals can help quickly identify the drivers who are most likely to be in a collision, so you can focus on helping them improve their skills and avoid a collision altogether.

Drivers involved with a nearcollision event, as in a near miss, are nearly six times more likely to be involved in a collision within six months.

Video telematics helps pinpoint risky driving and it also highlights and documents good driving. Most drivers understand – and appreciate – that video telematics doesn’t just record their mistakes, but can help them become better drivers, exonerate them from false claims, and even save lives.

The technology motivates people to do better. Many professional drivers are sports fans. They know the value of good coaching and how critical video is in the coaching process. So, like professional athletes, good drivers understand how video-based coaching can make them perform even better. A good coach also knows which of their players they need to focus on first. Video-based telematics can help predict which drivers are more likely to be involved in an incident, so coaches can focus on these drivers first.

Lytx quotes a customer case study in which LPG gas supplier Flogas used video-based coaching to achieved 51% reduction in near collisions, 89% improvement in driver mobile phone use and 37% reduction in late responses.

The bottom line is that only video telematics like this can reveal the truth of what’s happening on the road, delivering crucial insights to help you coach risky drivers to become safer drivers.