How do you think the online companies operate? Do they have a humongous warehouse where they store all the products that you see online? Of course not! It would be impossible to handle so many things together. So, they contact the suppliers of the related brand and arrange for a supply system where the businessman will not have to hold any inventory but would be making money by selling the products through their website. In other words, this concept is known as dropshipping and it has become widely popular in the last decade. Unless you have your own manufacturing unit and have a brand of your own, you are most likely to use the dropshipping technology to start your business online.

This is another reason why you see such a wide variety of products available in most of the online stores. They use an e-commerce development that allows them to sell anything under the sun. There are also websites that believe in specializing in a particular niche depending on what the customer wants. Whatever the case may be, the advent of DARWIN, machine learning, and various other dropshipping tools has had a significant impact on online stores and made life easy for dropshippers by handling product recommendations and cross-sales automatically. Here are some of the dropshipping tools that you can use to increase sales on your website:

DARWIN

There has been a massive change after the introduction of DARWIN into the dropshipping picture. This has not only increased the sales to a great extent but also inspired more people to start their own online business using this technique. Previously, when people used to buy products online, they used to visit the home page of the online store, select the products they wanted to buy, added them to the cart, went to the checkout page, made the payment, and the sale was completed.

However, with the introduction of the DARWIN influence, customers will not get an additional page between their product page and the checkout page where they will get several suggestions about the other products that can be bought to improve the efficiency of the product that you are planning to buy. Suppose you want to buy a mobile phone and have already selected it and you are about to go to the checkout page. But before you make the place the order and make the payment, you see a suggestion that tells you that your mobile will be more efficient with a back-cover and a screen guard. You automatically consider them as your priority because you would anyhow buy them later; so, why not buy them together! This increases the sales margin of the businessman who is actually running the online store.

Google Trends

DARWIN is one of the most effective tools that have changed the way dropshipping works these days. Another tool that has been highly successful in working together with DARWIN is Google Trends. This tool shows the latest trends according to the search topics of the user. It helps to streamline the products that the customer may want to buy and DARWIN will suggest similar products before checkout. Interestingly, Google Trends also combines with AI and machine learning to get the search data of the users.

Google AdWords

The simple fact that machine learning makes online shopping experiences so much better in the modern context is absolutely amazing. It has been proved time and again that machine learning, along with artificial intelligence can make smart suggestions according and recommendations to the shoppers so that they can buy the products that they are interested in. But what if the user gets website suggestions when they want to buy a product or service online? With Google AdWords, you can make sure that your website comes on top of the search engine whenever your target customers are searching for anything similar that is available on your website. Albeit the fact that it is a pay-per-click scheme, it gives you high chances to get customers who will notice your website before the others.

Mailchimp

Another tool that has helped in dropshipping is Mailchimp. This is more like an email marketing service but with a twist. It is a marketing automation platform. You will have to connect your online store to this tool so that it can provide effective email marketing campaigns to the target customers every now and then. The best part about this tool is that it can track your return on investment on this tool. This helps to get repeat customers, meaning you will have a loyal customer base after using this tool on your website.

As you can see, dropshipping is almost as big as an ocean with millions of opportunities for people to start a successful business. Together with DARWIN, this technology will continue to flourish in the decades to come.

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