Microlise, one of Europe’s largest telematics companies, has appointed former technology entrepreneur Frederic Solari as its new Director of Sales in France.
Frederic Solari co-founded telematics company Softrack in 2002, going on to develop a tracking tool for retail groups like Casino and Carrefour. The company’s technology was ultimately installed in thousands of vehicles and to hundreds of hauliers in France.
In 2011 Softrack was acquired by rival Masternaut and Frederic was appointed as Regional Sales Manager. He’s now taken up a senior position in the Microlise business development team to spearhead a new direct sales approach for the company in France.
MICROLISE
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