Crown, one of the world’s largest material handling companies, has received another International Design Excellence Award (IDEA), from the Industrial Designers Society of America (IDSA). A panel of experts awarded the coveted title in the “Commercial & Industrial Products” category, in recognition of Crown’s WP 3010 electric pallet truck. According to the jury, the pallet truck sets a new benchmark for product quality and user-friendly design, resulting in a best-in-class product. Over the decades, Crown lift trucks have received more than 100 awards from internationally renowned design institutions and associations including 23 IDEA awards. Earlier, in spring 2018, the WP 3010 also won the prestigious iF Design Award, presented by iF International Forum Design.

Jim Kraimer, Director of Industrial Design at Crown, explains: “Our compact WP 3010 electric pallet truck is the smart solution for a wide range of tasks in retail, as well as in the beverage and logistics sectors. Ultimately, this agile truck is all about speeding up turnover of goods and enhancing productivity, while minimising the costs for our customers. The fact that our work is recognised by well-known design professionals gives us yet another incentive to continue with our successful approach to design.”