Continuing full-steam ahead with its regional growth plans, Antalis has launched three new packaging branches to serve rising demand in the South of England, in a move aimed at helping local businesses address their packaging dilemmas.

The new branches, in Watford, Basingstoke and Bristol, are headed up by Regional Sales Manager and packaging veteran, Alan Frampton, who has been with the business since 1989. With a dedicated team of packaging experts on hand, Alan is keen to expand the ‘Challenge Antalis’ initiative whereby businesses are invited to task Antalis to solve their packaging problems via a free Smart Audit.

An expert member of the team will then go and conduct a thorough audit of their premises and make recommendations to address any issues and improve efficiencies. In fact, the initiative has proved so successful that some customers have seen their packaging costs slashed by 70% as a direct result.

As part of the new move, Alan has recently recruited two new account managers to keep up with growing appetite for a personalised packaging approach. This includes Bill Nelson, who brings over 22 years’ of working in the packaging sector, most recently as a Regional Sales Manager at FP International and Simon Griffiths, an experienced Sales Representative with 24 years’ experience who, joins the business from Tec Packaging.

With a newly bolstered team, the division will also focus on the continued roll-out of the business’ bespoke proposition following the recent launch of Antalis’ Smart Packaging Centre, a state-of-the-art design lab at the company’s head office in Coalville, Leicestershire.

Featuring the latest machinery and testing equipment to demonstrate innovative ways to pack products, the facility aims to simplify the packaging design process by enabling customers to come in and see the design, manufacture and creation of live samples, all in one visit.