CakeBoxx Technologies will be accompanying Hyster®, a leading global provider of lift truck equipment, for a month-long barge journey on the River Rhine. Along the journey, the barge will be making stops to demonstrate Hyster® equipment to transportation industry operators. Along with the Hyster® machinery, two CakeBoxx 20’ hi-cube containers will also be featured on the barge, safely and securely hosting specialized Hyster® handling equipment inside.
Hyster Europe, the organizers of the tour have coordinated a schedule of stops at selected inland terminals along the Rhine to conduct these demonstrations of their industryleading equipment. Along with the unique, two-piece CakeBoxx containers to house and protect Hyster® equipment during the journey, several other key Hyster® suppliers and partners will also be featured throughout the cruise.
CakeBoxx Technologies’ Marketing and Communications lead Stuart Clark said, “We’re really excited to tour the Rhine with Hyster, particularly with the tour’s focus on innovation, efficiency and practicality.
CakeBoxx containers are a problemsolving, disruptive technology in the transport and logistics markets. The best way to convey this this is by demonstrating them, so they can be seen in person. In addition to being handled and moved by Hyster equipment, the lids of the two CakeBoxx 20s will be operated in the ‘unveiling’ of cargos on the decks. It’s going to be quite a spectacle! We can’t say too much more about it until the event begins, but we’re certain this will be a very enjoyable and interesting opportunity for all to see.”
Hyster Europe Industry Manager Mark Nailer commented, “With our shared mission to create innovative solutions to customer challenges that deliver real value back to the market, CakeBoxx Technologies was an obvious partner for Hyster on the tour. We have many synergies in our business models but the customer centric approach and desire to give the customer an alternative from the standard off the shelf offerings were strong factors in our decision to bring CakeBoxx Technologies on board.”
The Hyster® Rhine Tour will run throughout June and July which started during the TOC Europe event in Rotterdam from 12-14 June. A special event was held at Rotterdam port, including a demonstration, before the barge began its journey down the Rhine. Along the tour, the barge stopped for demonstrations at various locations including Lauterbourg (Strasbourg), France on 21st June, Birsfelden (Basel), Switzerland on 26th June and Wesel, Germany on 9th July for further events.
CAKEBOXX TECHNOLOGIES
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