Retailers looking to stand out from the crowd and make a serious impression need look no further than Sealed Air Bubble Wrap® IB Expressions which is now available through Antalis Packaging.

Designed to delight, the Expressions range is a bubble wrap solution with a difference; it is an ondemand inflatable cushioning solution that, asides from providing 30% better protection than other bubble of the same size, can be customised to accentuate any brand proposition. From creative patterns such as hearts, stars and smiley faces through to logos and other bespoke designs, all coupled with a wide choice of vibrant colours, the result is a truly unique packaging experience.

This latest activity comes as research reveals packaging has never been a more important part of the brand; 68% of shoppers are more aware of packaging than five years ago and 76% say packaging impacts their retailer perception. The study also found 87% of shoppers would more than likely do business with a retailer again if they had a positive online purchase and delivery.

Scott Tuckey, product manager for packaging at Antalis: “The retail packaging category has evolved dramatically in recent years in line with e-commerce. With more customers purchasing online rather than going into store, the package is typically their first tangible experience of a brand – and it can make a lasting impression.”