Over 5,000 tech-savvy visitors from across the globe came together at the NEC for the co-located InternetRetailing Expo (IRX) and eDelivery Expo (EDX) this year. Gamechanging news, developments and innovations – including more than 25 large-scale product launches – were presented at this year’s Expos by more than 300 exhibitors, sponsors and partners.
Attendees packed into the theatres to see the inner-workings and strategy from retail heavyweights and trailblazers including Google, Facebook, Vodafone, John Lewis, Next, Alibaba, Harrods, Sainsbury’s, LEGO, GAME and Schuh, discussing strategy, industry trends, knowledge and personal experience.
A crowd favourite, Tom Rooney, Mobile Product Manager at John Lewis, joined the From Clicks to Bricks conference on day 1, and highlighted how retailers’ multichannel strategy has been shaped by eight key factors, including the growth of smartphones; the behaviour of consumers on different devices and the ‘spaghetti journey’ consumers make to purchase an item. Plus, Stuart McMillan, Deputy Head of eCommerce at Schuh, outlined, to a packed-out conference hall, how customers demand for increasingly fast, slick and user-friendly online and mobile experiences, were forcing retailers to rethink their strategies to engage consumers at all times. Another favoured speaker was Nick Wilsdon, Group SEO Lead and Channel Optimisation at Vodafone. He highlighted new and changing search behaviours, particularly, the rapid increase in searches on mobile devices, now starting to take over conventional desktop searches, as well as the excessive increase in voice searches seen within the last 12 months.
In addition to the 8 conferences, the engaging educational programme was completed with 20 workshops, 6 expert clinics, the Digital Payments Theatre and the Omnichannel Experience Theatre, all packed with attendees.
The topics covered were further expanded and brought to life on the exhibition stands where virtual reality, robots, cutting-edge technology and never seen before software, took the spotlight. Companies like Brightpearl, Eiratech Robotics, OrderWise, Consignor, Payoneer, Khaos Control, Papier Mettler, Netmatter, Kardex Remstar, Profulfilment, Akamai, Swisslog, VL, Automated Packaging Systems and Volo Commerce launched new technologies, products and features for the UK market.
Exclusive insight and research was also presented by industry experts and analysts, such as iAdvize, Magnolia and CompetitorMonitor, to help retailers better understand opportunities and challenges in multichannel retail and logistics.
Particularly, the Ingenico ePayments’ stand proved extremely popular. The payments brand that recently announced a multichannel partnership with burger chain Five Guys, presented its latest innovation, Gamified Checkout – a solution that offers shoppers with the chance to play games and win prizes at the checkout, boosting conversion and loyalty.