Virtual reality or VR is the latest buzz word in the world of technology and it has been predicted that the market could to be worth somewhere in the region of £64bn – £145bn by 2025. It’s therefore not surprising that many companies such as Westgate are choosing to adopt this technology early, providing clients with a try before you buy experience.
Using this year’s IntraLogisteX exhibition in March as a platform to launch their new VR environment, Westgate will be giving visitors a full VR experience on stand 302, which will immerse the visitor into an industrial environment containing a full scale Flexiwall.
Flexiwall is the industry leading partitioning solution. Its unique design has benefited many clients by reducing dust, managing temperature, controlling noise and preventing cross contamination. Plus it minimises the familiar problem of disruption and downtime when compared with other traditional partitioning methods. Clients have included the likes of NFT Distribution, Great Bear and Royal Mail to name but a few.
For Westgate the innovation has not stopped there, as they have also invested in a downloadable app, which visitors can take away and view through any compatible VR headset. If you don’t own a headset, Westgate will provide you with a cardboard VR viewer on request. Better than the usual standard take away brochure!
David Collins-Lafferty, Westgate’s Marketing Manager, commented: “Like many other products that are large in scale, Flexiwall partitioning is one of those products that you cannot simply show a potential client, at least not without them getting in to the car and travelling to another location. We wanted to be able to take what was traditionally a flat two dimensional picture and give our clients something better, where they could experience the product, see the scale and make a better informed decision. VR gives us that ability and we’re very excited by the prospect”.
So what does the future hold for Westgate’s trip into the virtual world? In the short term the current plan is to develop and upgrade the level of interaction and detail in the current model. Future plans see the company moving in to 360 degree case studies, which will showcase their market leading products in live environments. In time they plan to start adding more products from the range and possibly some training guides.
The good news is that if you have your VR headset and have successfully downloaded the app, then notifications of updates will be sent direct to your smartphone, so you’ll know when an update is available to view.
Westgate will be on stand 302 at this year’s IntraLogisteX, so why not pop along and see them and be one of the first to experience the VR Flexiwall environment.
WESTGATE FACTORY DIVIDERS
Tel: 01785 242181