WLN – What’s the most exciting thing about your job?

When we secure a storage agreement between a warehouse and a customer. Knowing we’ve delivered value and partnered up two businesses that otherwise wouldn’t have found each other is really satisfying.

Martin Elgood, Managing Director, Zupplychain

WLN – Who’s inspired you most in your career?

Probably my first boss, a partner at a management consultancy from whom I learnt how to interrogate a problem to death.

WLN – If you were an item in a warehouse, what would you be?

I’d be a forklift truck.

WLN – If you had your career all over again, what would you do different?

Here’s an admission: I’d be a Finance Director!

WLN –What’s the most embarrassing thing that’s ever happened to you at work?

All the embarrassing moments have involved long evenings with customers!

WLN –Who or what makes you laugh?

David Mitchell. Also my best mate. I mean my best mate also makes me laugh, not my best mate is David Mitchell.

WLN – Do you have any hidden talents?

No. If you’ve got talents, don’t hide them.

WLN – Who would be your favourite party guest?

It would have to be Malcolm McLaren from the Rock and Roll Swindle days.

WLN – What is the greatest luxury in your life?

A very nice road bike. So nice, I try not to use it.

WLN – What is your favourite guilty pleasure?

Fois Gras. You can’t help feeling guilty. But it’s too nice not to.

WLN – Do you have any secret ambitions?

Ride the Tour de France. I mean ride the route, not compete in it.

WLN – What’s your dream holiday destination?

Isle de Re, Western France. Though I’m not posh enough or Parisian enough to fit in.

WLN – What are your three favourite movies of all time?

Fargo; Brief Encounter; If.

WLN – What is your favourite book of all time?

Waterland by Graham Swift. But it’s not an estate agents sales pitch for living in the Fens!

WLN – What’s your favourite pastime?

Cycling. More accurately, planning cycling routes.

WLN – If you won the Lottery, what would you do?

Be very, very surprised – I haven’t bought a ticket since 1994.


Zupplychain is an online marketplace for finding warehouse space, launched in 2016. Customers search for space by specifying their target geography and the quantity and type of pallets and Zupplychain’s algorithm matches them to the best fit warehouses in its database. Customers can then send an online enquiry direct to the warehouse. Zupplychain also has its own Pallet Stock Management System for customers to control pallet movements from third party warehouses. To search for warehouse storage or to list your warehouse space, go to www.zupplychain.com

To take part in Quote Unquote please call: 01923 272960 or email: james@warehousenews.co.uk