A long, hot summer of sport in the form of Euro 2016 and the Rio Olympic Games will hopefully harvest a glut of goals and golds, but an expectant nation will be catered for with up to an extra 30 per cent of barbecue bangers, beers, soft drinks, snacks and crisps, according to the international company which delivered more than 20 million items and drove more than 1.2 billion pallet miles last year.
Pooling Partners, Europe’s biggest manufacturer and pooler of wooden pallets for the supply chain, which works for brand giants including PepsiCo and Tayto Golden Wonder, predicts a sizzling sporting summer with volumes and temperatures set to rise.
“We move everything from beer to barbeques to fresh fruit, water, crisps, snacks and Nivea sun cream and we are already seeing demand figures up by 30%,” said Carl McInernery, UK director for Pooling Partners, based in Meriden Business Park, Coventry.
“When we see clients such as Walkers engage in promotions around sports events we have, over the years, seen double-digit increases in volumes and are starting to see the same with the European Football Championships.
“As the summer progresses, with Andy Murray hoping for a second Wimbledon win and the firing pistol sounding on the Olympics, people will undoubtedly do more socialising and even have sportsthemed barbecues – this behaviour is what drives our volumes in years of competition.”
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