Premium equestrian footwear and apparel supplier Ariat Europe Ltd, has signed a 5 year logistics contract with Howard Tenens. As part of Ariat’s exciting expansion strategy they decided to outsource their logistics operation to enable them to concentrate on, and grow, their core business. Following a rigorous tender process Howard Tenens were awarded the contract.


Robin Walker – Projects Lead for Ariat stated: “Howard Tenens were chosen as our partner after a thorough selection process. The team have been motivated, professional and extremely focused on Ariat’s business targets. Ariat is looking forward to growing our business in partnership with Howard Tenens and are confident that we are stronger together”.

Ariat, who specialise in high-quality English and Western equestrian-wear, first approached Howard Tenens in 2015 in a bid to find a logistics partner that could consolidate their in-house warehousing operation, provide scalability to match their ambitious growth targets and offer continuous improvement initiatives to provide a cost effective solution to their logistics challenges.

Howard Tenens were not only able to consolidate Ariat’s four warehouses into one, but also reduced the space footprint required, therefore providing a more efficient logistics operation. This approach had the added benefit of providing Ariat with a later next day cut off time for orders, delivering a tangible benefit to their growing customer base as well as future proofing their volume growth plans.

Jamie Hartles, Logistics Director at Tenens, comments: “Ariat’s highly recognisable and reputable retail brand fits extremely well with our existing customer portfolio. The implementation has been very successful and the intricacies of the solution we have provided has resulted in a logistics service which we are all very proud of. We are looking forward to supporting Ariat in their growth ambitions.”

As a group Howard Tenens continues to build on its freehold network of sites with depots in Ashby, Andover, Boston, Cheshire, London, Swindon and a recently purchased site in Manchester which includes 175,000 sq ft of warehouse space. Howard Tenens have also just completed a new build facility of 169,000 sq ft in Gloucestershire to further develop their property portfolio.