UniCarriers is continuing to expand its business activity in Europe and positioning itself more broadly as part of a multi-brand strategy: from 1st April 2015, the company reenergise TCM as a European dealer brand. By taking this step, the international forklift manufacturer is responding to the prolonged high demand for TCM equipment from the European market. TCM forklifts will be available initially in Great Britain and gradually also introduced in other countries. Sales will be exclusively through the network of dealers and distributors. Primary objectives of the multi-brand strategy are broader market coverage and the development of new target groups.
“In 2013, we integrated the high-volume TCM brand into the UniCarriers Corporation. Because of its high recognition and the great confidence of customers in TCM equipment, we have now decided to revive the name in Europe as a dealer brand,” Nobuo Yoh, CEO and president of UniCarriers Europe GmbH, describes the strategic step. Alongside Atlet by UniCarriers, TCM will therefore become the second product brand of the group. Like UniCarriers, TCM offers a full range of forklifts. To differentiate them from the white-grey UniCarriers models, the equipment will be sold in a yellow finish and via indirect sales channel. With the new product brand, UniCarriers principally wants to reach customers who need reliable and durable forklifts for industrial applications. The equipment is easy to operate and stands out for short delivery times as well as low maintenance.
Japanese company TCM (Toyo Carrier Manufacturing Co., Ltd.) was established in 1949 and produced Japan’s first forklift in the same year. By the time of complete integration into the UniCarriers Corporation in 2013, TCM had established subsidiaries in Europe, Asia and the USA. Today, the dealer network forms part of the UniCarriers distribution.
About UniCarriers
The UniCarriers Group is a global developer and manufacturer of industrial trucks and offers solutions with load capacities from 350 to 10 000 kg. The flexible and individually customisable transport solutions for logistics and warehouses are manufactured at the company’s production facilities in Sweden, Spain, Japan, China and the USA. Distribution is carried out both through specialist retailers and directly to end customers by an experienced team of sales experts. Central buyers are the automotive, construction, electronics, food, logistics and pharmaceutical sectors as well as heavy engineering and the processing industry.
The UniCarriers Group was created in 2011 from the mergers of the brands Nissan Forklift, TCM and Atlet. Today, the company is headquartered in Tokyo with branches in Europe, America and Asia. Its European headquarters are located in Meerbusch near Düsseldorf. In the 2013 financial year, the Group employed 5208 people worldwide and achieved a turnover of 1.314 billion euros.
Corporate Contact
Tobias Laxa • UniCarriers Europe GmbH
Mollsfeld 10 • 40670 Meerbusch
Fon: +49 (0) 2159-9259 012
E-Mail: tobias.laxa@unicarrierseurope.com • Internet: www.unicarrierseurope.com
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