Are you looking for a new challenge?

Then this exciting opportunity at NACCO Materials Handling Ltd could be right for you!

We are searching for a motivated, experienced and creative individual to join us in the role of Brand Marketing Manager.

Working for our Yale brand across NMHG EMEA, the main purpose of this role is to increase brand awareness in the marketplace through the use of multiple communication channels and development of promotional materials. Key accountabilities will include:

•              Leading the communication of the Yale brand to customers, collaborating across the EMEA Sales organisation and Yale Dealer network to align marketing programs with sales targets.
•              Actively participating in the communication strategy for new product launches, providing targeted, structured and timely product information to the market.
•              Development and editing of high quality sales literature, advertising, and promotion materials that define and differentiate the Yale brand image.
•              Directing media purchasing to place advertising for the highest impact.

The position requires an individual with:

–              Experience in the capital goods industry and with knowledge of B2B marketing techniques related to publications, web/interactive, mass media database marketing and PR.

–              Knowledge of direct and indirect marketing preferably, through a third party distribution channel.

–              Experience of writing and editing copy text that ensures brand messages are communicated successfully to target audiences.

–              Excellent communication skills, both verbal and written, knowledge of another European language would be desirable.

If you enjoy being part of a strong team and having real accountability, then it is the right time for you to join us!

Please email sarah.parascandolo@nmhg.com to discuss the opportunities.