Eqstra Industrial Equipment has established a new company, HC Forklifts UK, to import and distribute the HC range of fork lifts manufactured by Hangcha, China’s leading forklift truck manufacturer.
Already established in the UK market, this range of trucks will be supplied through a UK wide dealer network. Eqstra Industrial Equipment has recruited Nigel Martin to head up the new venture which adds to their portfolio of businesses.
With 15 years in the materials handling world and four years of selling the HC product already under his belt, Nigel was the natural choice for this exciting new role.
Already in discussions with several potential dealerships, Nigel is keen to hear from dealers across the country who would like to become involved with the HC brand and work together to grow their business.
The South Africa based Eqstra group are major player in the supply and maintenance of materials handling equipment throughout Africa, and already have an established presence in the UK through their ownership of Impact Handling. As in other countries the new business will operate independently and is seen as a route to increasing the groups share of the whole UK market.
Gary Neubert, CEO of Eqstra Industrial Equipment is very clear that clinching the deal to distribute the Hangcha range is complimentary to the groups current activities. He said “We are very impressed with the build-quality of the brand and we understand where it sits in the market place. It is already established in the UK through its previous distributor, so we see this as great opportunity to grow our business in a competitive,mature market.”
For those interested in discussing the HC product and the 2013 models that offer the right combination of build quality, reliability and value for the market, Nigel Martin can be contacted at the new Corby office on 0845 600 9790
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