Executive Summary
Today, retailers face a new connected customer that expects a seamless and customized shopping experience across different channels, from websites to mobile applications to in-store. This new technology-empowered shopper uses the Internet and a smartphone to search, compare, evaluate, and buy products and services, and most importantly, to engage and interact with retailers in order to get tailored offers.
To meet their customers’ expectations, leading retailers are investing in new technologies and tools to capture and analyze customer behavior and align their offering with customer demands, especially in stores, where customers still make most of their shopping decisions. In-store staff needs to be empowered with new mobile solutions which improve their productivity, while helping them connect with their customers and provide personalized service.
Thanks to these new tools, retailers can capture, connect and embed the two critical dimensions of today’s retail strategy in their processes: customer insight and product information. This is what we in Honeywell call Retail 2D.
How Honeywell Can Help
Honeywell Scanning & Mobility offers a comprehensive range of cutting-edge linear, bioptic and area-imaging scanners, as well as mobile computing solutions which help retailers:
• Capture product data and customer behavior to align their offering to meet customer demands
• Empower store associates to engage and interact with shoppers to drive more productive store operations, increased service levels and an enhanced customer experience
Honeywell is setting the standard in Retail 2D, along with an ecosystem of reseller and technology partners that offer integrated and complimentary solutions to help retailers:
Honeywell Scanning & Mobility
Comments are closed.