edwardsDASCOM, developer, manufacturer and provider of enterprise printing solutions, is today celebrating the official launch of the newly formed company: DASCOM Europe GmbH, headed by CEO, Christoph Geiger. After acquiring key assets from TallyGenicom in May 2009, DASCOM set up its EMEA operations to offer reliable and robust printing solutions for business critical applications. DASCOM has also announced that it is actively seeking to recruit market-making resellers and distributors; providing greater margins from sales of its printer units compared to the current market opportunities.

“It gives me great pleasure to announce the opening of DASCOM Europe and DASCOM GB,” says Geiger. “We are excited about the prospects and the challenges that lay ahead. DASCOM is a combination of German technology and British expertise, backed by DASCOM holdings in China.  This strong combination is a formula for success, and we are looking forward to leading the way in a new era of business printing with DASCOM.”

Officially announced at the luxurious setting of the Nymphenburg Palace in Munich, Germany, a new subsidiary DASCOM GB Ltd will be supporting the UK, Irish, Scandinavian, Benelux and MEA markets with its portfolio of serial, passbook, mobile, thermal as well as the popular line matrix printers. Existing serial dot matrix printers will be branded ‘Tally’ and new matrix models and the thermal printer range will be sold under the ‘TallyDascom’ brand.

“We have an aggressive growth strategy in place for the future,” comments DASCOM GB’s Managing Director, Robin Edwardes. “The new company has an excellent set of products in place, offering high end printing solutions for business critical applications, accompanied by an extensive product road map that will allow us to compete with the market leading organisations in the near future.”

In addition to its high end product range, DASCOM GB is also able to provide printers for bespoke applications, and work with legacy operating systems such as UNIX, IBM and Compaq/DEC. Says Edwardes “This approach enables DASCOM to provide printing solutions without the need to sacrifice capital outlay on often expensive software upgrades. Organisations in the current climate are cautious of undertaking expensive software upgrades to justify hardware spend. It is important that we are able to provide the market with modern solutions that are interoperable with legacy technologies.”

DASCOM’s printing solutions are ideally suited for banking, logistics, retail, healthcare, automotive, manufacturing, government, transportation, warehousing and distribution markets where the production of barcodes, listing reports, patient wrist bands, labels, bills of lading, invoices and proof of delivery notes are a key part of the daily operations of the organisation.

“We are in a unique position to be able to address a number of markets looking for printing solutions, whilst being capable of tailoring solutions to suit individual business’ needs,” enthuses Edwardes. “This is an exciting time for DASCOM and we are looking forward to a long and prosperous future.”

DASCOM GB is also looking to recruit market-making resellers to come on board.  Explains Edwardes, “We are looking to work through the channel, and we want to bring on a number of resellers who will realise the benefits of increased margins to be gained when selling entire printing solutions.  Companies that have a more specialised long-term agenda, rather than just box shifting will find DASCOM products and pre-sales support should enable them to make higher than normal margins for printer solutions.  In these highly competitive times, we are ready to take on the other players in this market, and will be providing printing solutions that our customers and resellers benefit from.”

Tel: 01256-481481
Web: www.dascom.com

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