fbntWhether you’re talking about forklifts, truck manufacturers or levels of customer care, capability is everything. Only a select number of materials handling companies are able to offer a comprehensive range of reliable products – all backed up by award-winning customer service.

When the UK’s largest dairy firm, Kerrygold, decided to open a new £30 million cheese-packaging plant in the Staffordshire town of Leek, its Manufacturing Services Manager Nigel Windsor knew just who to turn to for help and support: Sutton Coldfield based Mitsubishi Forklift Trucks dealer Jofson.

rbnNigel explains: “I’ve worked with Jofson for eight years now. In that time they have consistently shown all the professionalism and proactivity of the very largest companies, coupled with the individual attention usually only found with smaller companies.

“You don’t often see that sort of service with large fork lift truck manufacturers. One significant aspect of Jofson’s set-up is that its directors actually own the company and are in the materials handling business for the long term – unlike many other service providers whose sales staff and managers come and go. This is very important to me and I know I can count on Jofson’s to give me honest advice whenever I need it.”

Early in the design process, Nigel approached Jofson Sales Director Geoff Martin for advice on the new build.  Geoff says: “Kerrygold was looking to improve efficiency levels in the new facility. So, to help them meet surging customer demand, we closely examined the current logistics arrangement.

“When it comes to materials handling, less is often more. Having assessed the customer’s needs and this particular application, we were able to reduce their fleet running costs by streamlining the number of trucks from 32 to just 18. Mitsubishi offers a comprehensive range of IC engine and warehouse trucks, so we could easily custom-design a package of trucks to meet Kerrygold’s every need.

pbvn“The new fleet includes a Mitsubishi FG20N LP gas-powered counterbalance and four FB20NT three-wheeled electric trucks. These workhorses are exceptionally powerful, reliable and fast. Their compact size means they can manoeuvre in tight spaces and even the LPG truck has emissions so low that it’s ideal for working in an environment where hygiene isn’t just desirable… it’s essential.

“Four robust – yet compact – PBV25NH heavy duty platform power pallet trucks work in the goods-in and loading bays where they work intensively over dock levellers retrieving raw materials and loading finished goods, while seven RB20NH reach trucks with lift height indicators allow the workforce to reach heights of up to 9.5 metres.

“To keep the reach trucks in action, a 2.0 tonne pedestrian powered pallet truck (PBP20M) is responsible for powering the battery change unit which switches the reach trucks’ batteries. The site’s new PBR20N stand-on power pallet truck is especially designed for travel over longer distances; that means Kerrygold can rely on it delivering goods – and operators – safely in comfort.”

Jofson’s proactive approach has made a positive impact on productivity – and budgets. Kerrygold’s Nigel Windsor explains: “The team’s support doesn’t stop at supplying and maintaining the trucks. They have been instrumental in introducing a new fleet management system throughout the new fleet which has already saved our business a great deal of money.”

“This sort of level of service shouldn’t be as rare as it is,” comments Mike Jones, General Manager of Mitsubishi Forklift Trucks UK. “Thankfully, it’s found universally among Mitsubishi forklift truck dealers. Jofson, like all dealers in our UK authorised dealer network, has been hand-picked for its excellent reputation and high standards of customer care.

“But a dealer is only as good as its backup, so we ensure that all of our dealers benefit from the full support of the global Mitsubishi organisation and its resources. This enables them to respond quickly to their customers’ day-to-day needs and provide a total support package that meets all of their requirements.”

To learn more about the Kerrygold Company and its range of products, visit www.kerrygold.co.uk.

For further information about Jofson Ltd, call 0121 353 272 or visit their website: www.jofson-mitsubishi.com.

To find out more about the award-winning Mitsubishi Forklift Trucks range, and the services available from local dealers, call the Greenline 0845 371 3048, contact info@mitsubishi-forklift.co.uk or visit www.mitsubishi-forklift.co.uk. Tel: 0118 988 0221.

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