After extensive expansion of British Turntable’s commercial and industrial divisions, the company has brought together these areas of the business into a single new operating division and re-branded it as BTI. A contemporary, fresh corporate identity, reflecting modern developments and technology, has been created, as has a comprehensive range of literature affirming the breadth of product and technical know-how available from the UK’s leaders in equipment moving and positioning.
The re-branding demonstrates the company’s unique capabilities in solving movement and positioning problems and combines, under one corporate umbrella, BTI’s core expertise in precision handling equipment and industrial and commercial turntables with Hovair air film technology, which includes air bearings, air skates, air transporters and associated handling devices, and Jung heavy duty machinery skates, lifting jacks and purpose built handling equipment.
Integrating these areas into one place will allow BTI to provide, from a single source, a multi-faceted approach to customers‚ requirements, be it moving a new printing press into position; presenting components ergonomically to an operator feeding a production line; moving marine engines through various stages of assembly; positioning precisely a military vehicle undergoing radar cross section examination; speeding up delivery vehicle turnaround times; or creating a stunning hospitality area with the design and installation of a revolving bar or revolving restaurant.
Expansion of the business in recent years has largely been fuelled by the addition of the Hovair air film business to the portfolio and the acquisition of the UK distributorship rights for Jung machinery skates and jacks. The company’s ongoing research and development programme has also generated advancements in the core turntable business, however, resulting in the recruitment of new staff and the acquisition of new skills.
The re-branding of BTI has been carried out by Fire Creative in consultation with Chapelfield Associates. The new literature can be downloaded from the website at www.btindustrial.co.uk by choosing Downloads.
British Turntable
David Houghton
Tel: 01204 525626
www.btindustrial.co.uk
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